Updated: January 20, 2020

Your privacy is important to us so we have developed this Privacy Statement that outlines our privacy practice on how we process, collect, use and share your personal information as well as your privacy rights under certain privacy laws.

This Privacy Statement applies to RSA Conference (“RSAC” “we,” “us,” or “our”) and applies only to RSAC’s websites and mobile applications (our “Websites”) and does not apply to any other Dell Technologies companies (our “Corporate Affiliates”) that have published their own privacy statements or Business Partners (as defined below); or to any other third parties, even if links to their websites are on our Websites. We recommend that you review the privacy statements of the other parties with whom you interact.

Overview of Our Privacy Practice

Information We Collect About You

We collect your personal information directly from you through your interactions, use, and experiences with our website, products and services. We also obtain your information indirectly from our Business Partners and third party sources. For more information about the types and sources of information we collect about you refer to: Information We Collect About You.


How We Use and Share Your Information

We use your personal information to provide you with our products and services, improve our products and services, tailor your customer experience with Dell, personalize our products and services and make recommendations to you, advertise and market to you, and to comply with applicable laws. Also, we use your information to help improve the safety of our website, products and services, which includes detecting, preventing and responding to fraud and security risks that could harm you or Dell.

We may share your personal information with our affiliated companies, and Business Partners to perform work for us, including completing any transaction, providing you with the latest information about our products and services, offering you our latest promotions.

For more information refer to How We Use and Share Your Information.


Our Use of Cookies and Other Technologies

Dell’s websites, online services, interactive applications, email messages, and advertisements may use cookies and similar technologies to help us tailor your experience, better understand your preferences, tell us which parts of our websites you have visited, facilitate and measure the effectiveness of our interest-based advertisements and web searches. We also use web beacons to help deliver cookies and gather usage and performance data. You have choices about how Dell and our Business Partners reach you by clicking HERE. For more information refer to Our Use of Cookies and other Technologies.

Accessing, Deleting and Updating Your Information




Contact Us


You can exercise your Consumer Privacy Rights in relation to your personal information by sending an email to privacy@rsa.com. For more information, refer to Your Consumer Privacy Rights.

If you have a privacy question, concern or complaint, please contact us at privacy@rsa.com or write to us at:

RSA Conference
Attention: Law Department – Privacy
174 Middlesex Turnpike
Bedford, MA 01730 USA


Special Considerations for Californian Residents

As a California resident, you have certain consumer privacy rights which you can learn about and exercise as described HERE.

If you want to learn more about the categories of the personal information we collect about you and how we share your personal information with our Business Partners, click hyperlink HERE.

We do not “sell” your personal information to any Business Partners as currently defined under the California Consumer Protection Act.


Your Marketing Choices

You have choices about how Dell reaches you with marketing offers and about other uses of your information. For more information about your choices refer to Your Marketing Choices and Our Use of Cookies and other Technologies.


Business Partner

Means any contractor, supplier, exhibitor, sponsor, service provider, debit or credit card processor with whom we have a business relationship to provide you with our offers, products, services, process your payment, better predict and deliver content and marketing offers that may interest you.


Changes To This Privacy Statement

We may make changes to this Privacy Statement when necessary to provide greater transparency or in response to:

  • Feedback from our customers, regulators, industry or other stakeholders.

  • Changes in our privacy practices, products or services.

  • Changes in applicable privacy laws.

If there are material changes to the Privacy Statement, we will revise the “last updated” date at the bottom of the statement. We encourage you to periodically review this Privacy Statement to learn how Dell is protecting your information.


Information We Collect

The types of information we collect about you depends on your use of our products, services and the ways that you interact with us.  This may include information about:

  • How you use or visit our websites, mobile applications; accounts;

  • Registering for, attending or participating in a RSAC event, program or webinar.

  • Requesting services;

  • Contacting, billing and other information you provide;

  • Advertise and market to you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers.

We also obtain information from third party sources. We protect information obtained from third parties according to the privacy practices as described in this Privacy Statement.  These third party sources vary over time and may include:

  • Data brokers from which we purchase demographic data to supplement the information we have collected about you.

  • Communication services, including email providers and social networks, when you give permission to access your information on such third party services or networks.

  • Partners with which we offer co-branded products or services, or engage in joint marketing activities.

  • Publicly available sources, such as open government databases.

The personal information we collect can include the following:

  • Contact details such as your name, email address, mailing address, contact telephone numbers.

  • Employment information such as your job title and other business or company information.

  • Credentials such as your passwords, password hints, and similar security information used for authentication and MyAccount access.

  • Demographic information such as your age, gender, country, interests, and preferences;

  • Web form information you provide in our web forms (forms that you choose to complete will indicate whether the information requested is mandatory or voluntary);

  • Payment information to process payments, such as your payment instrument number (such as a credit card number) and the security code associated with your payment instrument.

  • Account history information related to the products or services you purchase, and the activities associated with your account.

  • Cookie and tracking information such as IP address, device identifier, location data, browser type and language, access times, the Uniform Resource Locator (URL), other unique identifiers and other technical data that may uniquely identify your device, system or browser.

  • Browse history information about the websites the websites you visit.

  • Error reports and performance information of the products and any problems you experience, including error reports.

  • Troubleshooting and help information when you contact Dell for technical support or customer support services, phone conversations or chat sessions with our representatives may be monitored and recorded.

  • Content consumption information about media content (e.g. T.V., apps and games) you access through our products.

  • Feedback and ratings information you provide to us such as customer survey feedback and product reviews you write.

How We Use and Share Your Information

We use and share your information to:

  • Deliver and maintain our products and services;

  • Help you with customer service and technical support issues or questions;

  • Help us improve and personalize our services;

  • Better predict content and marketing offers that may interest you, which includes sending promotional communications, targeting advertising, and presenting you with relevant offers;

  • Authenticate you;

  • Detect and prevent fraud;

  • Manage and protect our networks and services;

  • Meet our legal obligations and doing research;

  • Deliver the programs, events, services, information, materials, content, products and support or carry out the transactions you have requested;

  • Send communications to you, such as your transaction status (including but not limited to, registration confirmations, and program attendance), information about programs available from RSAC and its Business Partners, event announcements, important notices including those announcing changes to our terms or policies, promotional offers and surveys;

  • Facilitate the use of our Website and communications;

  • Advertise and market RSAC events and related content of our Business Partners by, for example, delivering targeted ads on this and other web sites, analyzing the effectiveness of ads, and determining whether you would be interested in receiving offers about new programs, content or services;

  • Administer, customize, personalize, analyze and improve our content and events (including the content and advertisements on our Website), technologies, communications and relationship with you;

  • Enforce our conditions of sale, our Website terms and/or separate contracts (if applicable) with you;

  • Prevent fraud and other prohibited or illegal activities;

  • Protect the security or integrity of our Website, our business, or our events and content or services; or

  • Perform other functions or serve other purposes, as disclosed to you at the point of collection or as required or permitted by law.

If RSAC is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

We may share Personal Information with Business Partners to carry out transactions you request, to make our business or that of our Business Partners more responsive to your needs, including so that our Business Partners may provide you with information about those Business Partners’ products and services, or for research or analysis, where the such Business Partner has a legal basis to do so. We may also share Personal Information with Corporate Affiliates and Business Partners, to support RSAC’s internal business purposes, and in furtherance of the internal business operations (not for marketing purposes) of RSAC. We may also disclose Personal Information in connection with legal orders from law enforcement or other government bodies; as required by law or regulation; to protect the rights of RSAC, its customers, the public, or others; to combat fraud or criminal activity; or with your consent.

In addition, we may share Personal Information to carry out transactions you request with Business Partners that helps RSAC customize, analyze and/or improve our communication or relationship with you. This may include requests relating to RSAC events or content. We will only share Personal Information with Business Partners who share RSAC’s commitment to protecting your Personal Information. Except as described above, we will not disclose Personal Information to third parties for their own marketing purposes unless you have provided consent.

We may disclose your Personal Information for any purpose with your consent. We may share information with a purchaser of all or part of RSAC, Dell or our Corporate Affiliates.

Your Consumer Privacy Rights

You may have the following consumer privacy rights under applicable state laws, including California privacy laws:

  • Right to Know: you may have the right to request information about the personal information we have collected about you and for what purpose.

  • Right to Access: you may have the right to request information about how we process your personal information and to obtain a copy of that personal information.

  • Right to Portability:you may have the right to receive your personal information, in a structured, commonly used and machine-readable format and to have that information transmitted to another organization in certain circumstances.

  • Right to Deletion:you may have the right to request the deletion of your personal information that we have collected from you.

  • Right to be free from discrimination: Dell will not discriminate against you for exercising your consumer privacy rights.

Submitting a Request

If you have any questions about the type of personal information we hold about you or if you wish to request deletion of personal information we may hold about you, or exercise any other consumer privacy right as set out above, contact us by:

  1. Contact RSAC via e-mail at privacy@rsa.com or

  2. Send postal mail to the following address:

    RSA Conference
    Attention: Law Department – Privacy
    174 Middlesex Turnpike
    MA 01730

  3. RSAC’s Data Representative, Dell Product (Ireland),

Dell Product
Attention: Law Department – Privacy
70 Sir John Rogerson’s Quay
Dublin 2


Please be aware that your request does not guarantee complete access or comprehensive removal as the law may not permit or require removal in certain circumstances.


Your Marketing Choices

You have choices about how we reach you with marketing offers and about other uses of your information.  To update your preferences, you can:

  • Click “unsubscribe” in any email marketing communications we send you.

  • Go to your MyAccount or visit our Preference Management Center to select your marketing communication choices.

Please be aware that it may take up to 10 business days for your email preferences to take effect.


How We Secure Your Information

We use appropriate technical, organizational and physical data security safeguards to help protect against unauthorized access to, use or disclosure of information we collect, use or store. The ways we do this include:

  • Using encryption when collecting or transferring sensitive information, such as credit card details.

  • Design our data security safeguards to ensure the ongoing security, integrity, availability and resilience of processing systems and services.

  • Limiting physical access to our premises.

  • Limiting access to the information we collect about you.

  • Ensuring that our Business Partners have appropriate technical and organizational security measures to keep your personal information protected.

  • As required by law, destroying or de-identifying personal information.

We encourage you to keep any passwords you use confidential and to be careful to avoid “phishing” scams where someone may send you an email that appears to be from Dell asking for your personal information.  Dell will not request your ID or password through email. 

Collection and Use of Children's Information

We understand the importance of taking extra precautions to protect the privacy and safety of children using our products, services and our websites.  Children under the age of 13 or equivalent minimum age in the relevant jurisdiction, must not share their personal information unless their parent or guardian provided verifiable consent.  If at any time a parent or guardian needs to access or delete data associated with their child’s or guardian’s account, they may contact us through one of the options provided in this Privacy Statement.


Links to Third-Party Websites and Services

We may sometimes provide links to other websites, which if you click on them may collect personal information about you and direct you to those websites. The information practices of those third-party websites linked to our website are covered by the third party’s own privacy statements and we encourage you to read those.

Contact Us

If you would like to exercise Your Consumer Privacy Rights as described in this Privacy Statement, have a privacy question, concern or complaint, please contact us at privacy@rsa.com or write to us at:

RSA Conference
Attention: Law Department – Privacy
174 Middlesex Turnpike
MA 01730

Effective Date: January 1, 2020.

For outside of U.S., please see our Privacy Statement HERE.